WIIFM
WHAT'S IN
IT FOR ME



WIIFM

BUSINESS WRITING:
THE WIIFM PRINCIPLE

WIIFM LINKS



BACK TO TOP



SECTION 1



WIIFM
WHAT'S IN IT FOR ME?



Acronym for "What's in it for me?" A question that may be asked
about a new idea or method where the benefits are not obvious.


WIIFM
http://www.urbandictionary.com/define.php?term=WIIFM



BACK TO TOP



SECTION 2



BUSINESS
WRITING
THE WIIFM PRINCIPLE



WIIFM, What’s In It For Me, are without a doubt, the most important
five letters in your business writing, your Web site, maybe even in
your business success. Always tell people what’s in it for them when
they do business with you. Never tell people what you do. To say that
we do this, we do that, we, we, we is what marketing consultant Mac
McIntosh, calls, “we-we-weing all over yourself.” One thing is for
sure, when your Web site does not tell people what you can do for them,
and the competition does, you are at a competitive disadvantage. Never
require the reader to figure out your message.

Here’s an example, you meet a man who tells you that he’s a carpenter.
What does that mean to you? Had he told you that he can build you a
house, redecorate your kitchen, rebuild your bathroom, or build a
garage, you would have known right away what he can do for you. Best
of all, telling you what he can do causes you to wonder, “If he can do
that, maybe he can do ________ .” Fill in the blank. Now you ask him
that question, and the resulting conversation may lead to you hiring
him to add a deck to your home. Yet, he never mentioned building decks,
although he’s built plenty of them. All because he told you what he
could do for you.


Business Writing:
The WIIFM Principle
http://www.websitemagazine.com/content/blogs/posts/archive/2010/09/16/business-writing-the-wiifm-principle.aspx



BACK TO TOP



SECTION 3



WIIFM
WHAT'S IN
IT FOR ME
LINKS



Engaging the Learner:
‘What’s in it for me?’
http://www.growthengineering.co.uk/whats-in-it-for-me/

In Times Of Change,
"What's In It For Me?"
Is The Question You Need To Answer
http://www.fastcompany.com/3001250/times-change-whats-it-me-question-you-need-answer

So, What’s In It For Me?
http://www.positivityblog.com/index.php/2007/12/14/so-whats-in-it-for-me/

What’s in It for Me?
https://www.lds.org/general-conference/2002/10/whats-in-it-for-me?lang=eng

What’s in It for Me?
http://dukemagazine.duke.edu/article/whats-it-me

What’s in It for Me?
http://www.business-standard.com/article/specials/whats-in-it-for-me-197080801055_1.html

What’s in It for Me?
http://www.sermonsearch.com/sermon-outlines/23728/whats-in-it-for-me-1-of-11/

What’s in It for Me?
http://toolboxtopics.com/Construction/Eng%20Spanish/Whats%20in%20it%20for%20Me.htm

What’s in It for Me?
http://www.themoorings.org/sermon/for_small_church.html

“What’s In It For Me?” Paradox
http://www.orangetrail.com/whats-in-it-for-me-paradox/

The “What’s In It For Me” Phenomenon
http://blog.cengage.com/students-motivated-personal-relevance-whats-phenomenon/

What’s In It For Me
Presenting Your Value Proposition
http://www.brightcarbon.com/blog/whats-in-it-for-me-presenting-your-value-proposition/

Why You Must Always Ask
“What’s In It For Me?”
http://www.returnofkings.com/44709/whats-in-it-for-me

WIIFM: Improve Your Training
by Answering This Question
http://burnsmcdmedia.com/careersblog/2013/03/29/wiifm-improve-your-training-by-answering-this-question/

WIIFM - What's In It For Me?
https://www.ucg.org/vertical-thought/wiifm-whats-in-it-for-me

WIIFM - What's In It For Me?
http://collections.infocollections.org/ukedu/uk/d/Jiirr04e/5.html#Jiirr04e.5

WIIFM (What’s In It for Me?)
https://blog.sugarcrm.com/2014/10/02/wiifm-whats-in-it-for-me/



BACK TO TOP



International Encyclopedia
of the Social &
Behavioral Sciences
https://www.sciencedirect.com/referencework/9780080430768/international-encyclopedia-of-the-social-and-behavioral-sciences



Help Guide.org
https://www.helpguide.org/



BEHAVIOR INDEX

CHARACTER COUNTS

CHARACTER EDUCATION

WOMEN-INDEX HOME PAGE

HOME

E-MAIL



BACK TO TOP