The meaning of colors can vary depending on culture and circumstances.
Each color has many aspects to it but you can learn the language of
color by understanding a few simple concepts.
Red is the color of energy, passion, action, ambition and determination.
It is also the color of anger and sexual passion.
The color red
Orange is the color of social communication and optimism. From a negative
color meaning it is also a sign of pessimism and superficiality.
The color orange
yellow is the color of the mind and the intellect. It is optimistic and
cheerful. However it can also suggest impatience, criticism and cowardice.
The color yellow
Green is the color of balance and growth. It can mean both self-reliance
as a positive and possessiveness as a negative, among many other meanings.
The color green
Blue is the color of trust and peace. It can suggest loyalty and integrity
as well as conservatism and frigidity.
The color blue
Indigo is the color of intuition. In the meaning of colors it can mean
idealism and structure as well as ritualistic and addictive.
The color indigo
Purple is the color of the imagination. It can be creative and individual
or immature and impractical.
The color purple
The color meaning of turquoise is communication and clarity of mind. It
can also be impractical and idealistic.
The color turquoise
The color psychology of pink is unconditional love and nurturing. Pink
can also be immature, silly and girlish.
The color pink
In the meaning of colors, magenta is a color of universal harmony and
emotional balance. It is spiritual yet practical, encouraging common
sense and a balanced outlook on life.
The color magenta
The color brown is a friendly yet serious, down-to-earth color that
relates to security, protection, comfort and material wealth.
The color brown
From a color psychology perspective, gray is the color of compromise
- being neither black nor white, it is the transition between two
non-colors. It is unemotional and detached and can be indecisive.
The color gray
Silver has a feminine energy; it is related to the moon and the ebb and
flow of the tides - it is fluid, emotional, sensitive and mysterious.
The color silver
Gold is the color of success, achievement and triumph. Associated with
abundance and prosperity, luxury and quality, prestige and sophistication,
value and elegance, the color psychology of gold implies affluence,
material wealth and extravagance.
The color gold
White is color at its most complete and pure, the color of perfection.
The color meaning of white is purity, innocence, wholeness and completion.
The color white
Black is the color of the hidden, the secretive and the unknown, creating
an air of mystery. It keeps things bottled up inside, hidden from the world.
The color black
What Is Color Psychology
And Why Is It
Important In Marketing?
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Eric Edwards Collected Works
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