GREEN
COLLAR




GREEN COLLAR

GREEN JOBS

GREEN DEVELOPMENT

ECO CAPITALISM

10 TIPS FROM AN ECO-CAPITALIST

ECO CAPITALIST LINKS

GREEN BUSINESS PLANS

GREEN BUSINESS PLANS LINKS

GREEN FESTIVAL

GREEN FESTIVAL LINKS

GREEN DEVELOPMENT

GREEN COLLAR LINKS



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SECTION 1



GREEN
COLLAR




A green-collar worker is a worker who is
employed in the environmental sectors of
the economy. Environmental green-collar
workers (or Green Jobs) satisfy the
demand for green development.

Generally, they implement environmentally
conscious design, policy, and technology
to improve conservation and sustainability.
Formal environmental regulations as well
as informal social expectations are
pushing many firms to seek professionals
with expertise with environmental, energy
efficiency, and clean renewable energy
issues.

They often seek to make their output more
sustainable, and thus more favorable to
public opinion, governmental regulation,
and the Earth's ecology.



GREEN COLLAR
http://en.wikipedia.org/wiki/Green_collar



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SECTION 2



GREEN
JOBS




A green job, also called a green-collar job is,
according to the United Nations Environment Program,
"work in agricultural, manufacturing, research and
development (R&D), administrative, and service
activities that contribute(s) substantially to
preserving or restoring environmental quality.

Specifically, but not exclusively, this includes
jobs that help to protect ecosystems and biodiversity;
reduce energy, materials, and water consumption
through high efficiency strategies; de-carbonize the
economy; and minimize or altogether avoid generation
of all forms of waste and pollution.



GREEN JOBS
http://en.wikipedia.org/wiki/Green_Jobs



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SECTION 3



GREEN
DEVELOPMENT




Green development is a land use planning concept
that includes consideration of community-wide or
regional environmental implications of development,
as well as site-specific green building concepts.



This includes:

city planning,

environmental planning,

architecture,

community building.



Green Development
http://en.wikipedia.org/wiki/Green_development



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SECTION 4



ECO
CAPITALISM




ECOE co-capitalism is one of several strategies of the
green movement and Green Parties. Its central idea
is that capital exists in nature as "natural capital"
(self-renewing productive ecosystems that have a
measurable ecological yield or tangible benefit to
humans) on which all wealth depends.

Other forms of capital that are created by humans
(like infrastructural capital and financial capital)
simply extend and optimize this natural capital with
creativity, training and trust. In this view: Nature's
services are the base of a service economy - so
interfering with nature's services destroys rather
than creates value, and must not be rewarded with
assistance or subsidies from the state. However,
other than that, competition between humans is
thought to be inevitable and an effective way to
organize - rather in the same way as certain animal
species.

In this line of thought, biologist Lynn Margulis
claimed that economics is the study of how humans
make a living, while ecology studies how other
species make a living.



Eco-capitalism
http://en.wikipedia.org/wiki/Eco-capitalism



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SECTION 5



10-TIPS
FORM
AN
ECO-CAPITALIST




1. "You can't study to be an entrepreneur,
you learn by fire" .

2. "When something isn't working, try
something new" .

3. "Never dismiss an opportunity."

4. You need to sell the sizzle to give
the steak a chance.

5. Run your business like a tree, not a fire.
A tree is the ultimate sustainable enterprise
living off sun, soil and air and returning
what it's used (for the most part) at the
end of its life.

6. Look for value in waste -- reuse is more
profitable than recycling

7. People won't pay more for green, so don't
ask them to.

8. No need to pay for advertising when you
can get great publicity for free by telling
a good story.

9. Turn problems into opportunities.

10. Involve buyers in product development;
involve customers in marketing.



•10 Tips from an Eco-Capitalist
http://www.greenbiz.com / blog / 2009 / 03 / 24 / 10-tips-eco-capitalist-t...



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SECTION 6



ECO
CAPITALIST
LINKS




Avant-Green Capitalists
http://www.wired.com/science/planetearth/magazine/15-09/st_essay

Cygnus-Group CIDM
http://www.cygnus-group.com/CIDM/ecol.html

The Eco Capitalist
http://www.theecocapitalist.com/

Ecocapitalisme.org
http://www.ecocapitalisme.org

The Eco-Capitalist - Inc.com
http://www.inc.com/tom-szaky

Eco-Capitalism Wise Bread
http://www.wisebread.com/eco-capitalism-how-to-make-money-from-garbage

Eco Companies Directory
http://www.ecofirms.org

Greenbiz
http://www.greenbiz.com/

Green business plans | MasterPlans and The Eco Capitalist
http://www.masterplans.com/green-business-plans.php



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SECTION 7



GREEN
BUSINESS
PLANS




The 5 Secrets For
a Green Business
Plan That Works



A good business plan clarifies your thinking
about your business, making it clear where
you want to go and how you’ll get there, and
a business plan can also be essential for
securing investment.



The most common problems
with green business plans
include:



1) Too Much Use of Templates
and Software

A plan created from a software template typically
falls far short of your business needs, often
reflecting the deficiencies of the template you
start with.

Presenting investors with a plan obviously
derived from a template will not impress them.
If your business is creating a unique business
installing water conservation hardware for
landscaping in the high end residential market,
your plan should be as unique as your business
is.



2) The Executive Summary
is Missing

Not everyone has time to read a full business
plan so you’ll need a short version, an
executive summary, to send first.

“Most investors or lenders only want to read
an Executive Summary and then, if interested,
they will ask for the complete business plan,”
says Cassidy.

If you are developing a solar installer business,
summarize in the clearest terms what your mission
is, where your business stands today, and your
goals for the future. The more concrete and to
the point, the better.



3) Insufficient Market
Analysis

“Market Analysis including Market Penetration
and Competitive Analysis almost always fall
far short of the type of depth analysis
investors expect in plans we receive,”
Cassidy says.

Reaching the market with your business
requires crystalline clarity about what
your business is all about.

If you have a solar business, what market
niche are you targeting, how large is that
market, and how much of this market can you
take?

Who are your competitors in this niche?
You need to have clear and substantiated
answers in your plan for all of this.



4) Financial Projections
Are Thin

“Internal financial projections usually
fall far short in meeting the needs and
expectations of either a senior executive
at a lender and his ‘bean-counter’ or an
investor and his trusted accountant,”
says Cassidy.

Even if your mission relates to the health
of the planet, you business still needs
clear financials that show how they’ll make
money.

Sticking to the expected format for financials
and providing sufficient details like notes on
assumptions will allow quick edits for investors
or banks.


5) The Plan is Not
Understandable to
People In Other Fields

Not everyone will be as immersed in green as
you are. If you’re in the business of green
building supplies, the potential of the green
building market may seem obvious to you but
it won’t be for everyone.

“You are so close to your business that it
is easy to assume others know the same
important details about your industry and
company,” says Cassidy.

You may not sufficiently define items such
as the competition or industry resources
like reports from the US Green Building
Council.



The 5 Secrets For a Green Business Plan That Works
http://www.fastcompany.com/1621407/the-5-secrets-for-a-green-business-plan-that-works



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SECTION 8



GREEN
BUSINESS
PLAN
LINKS




Business Plan Template
http://www.bplans.com/business_plan_template/

Business Resources — Green For All
http://www.greenforall.org/resources/business-resources

Free Business Template Downloads
http://www.evancarmichael.com/free/free-resources.htm

Free Green Can
http://www.freegreencan.com/franchise.shtml

Green Business Owner.com
http://www.greenbusinessowner.com/

Green business plan
http://www.californiagreensolutions.com/cgi-bin/gt/tpl.h,content=3033

Green Business Plans
http://www.greenmarketing.tv/2010/08/04/how-to-write-a-green-business-plan/
Green business plans
http://www.masterplans.com/green-business-plans.php

Green Certification, Ecolabeling | Business.gov
http://www.business.gov / manage / green-business / green-marketing / green-certification.html

Sample Business Plans
http://www.bplans.com/sample_business_plans.cfm

Sample Marketing Plans
http://www.mplans.com/sample_marketing_plans/

Starting Up Green
http://www.startingupgreen.com/

Palo Alto Software
http://www.paloalto.com/



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SECTION 9



GREEN
FESTIVALS




The Green Festivals, Celebrating whats working
in our communities, for people, for businesses
and for the environment.

Green means safe, healthy communities and strong,
local economies. Green is the color of hope, of
social and economic justice, of ecological balance.



Earth-friendly,
eco-conscious companies,
organizations,

that create

investment opportunities,
consumer products,
environmental protection,
improvements,
rehabilitation projects.




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SECTION 10



GREEN
FESTIVAL
LINKS




Co-op America
http://www.coopamerica.org/

ECO BUSINESS LINKS
http://www.ecobusinesslinks.com/

Global Exchange
http://www.globalexchange.org/

Green Fairs
http://www.ecobusinesslinks.com/green_fairs_sustainable.htm

Green Festivals
http://www.greenfestivals.org/

Green Friends
http://www.GreenFriends.com/

Green Mailings.com
http://www.greenmailings.com/



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SECTION 11



GREEN
DEVELOPMENT




Green development is a land use planning
concept that includes consideration of
community-wide or regional environmental
implications of development, as well as
site-specific green building concepts.


This includes:

city planning,

environmental planning,

architecture,

community building.



Green development strategies have been
derived from the all-inclusive tome
released by The Rocky Mountain Institute,
entitled Green Development: Integrating
Ecology and Real Estate.



GREEN DEVELOPMENT
http://en.wikipedia.org/wiki/Green_development



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SECTION 12



GREEN
COLLAR
LINKS




All Business
http://www.allbusiness.com/

Alternative Energy News
http://www.alternative-energy-news.info/

Association of Environmental Professionals
http://www.califaep.org

Australian Conservation Foundation, Green Collar Jobs
http://www.acfonline.org.au/default.asp?section_id=267

Business Plan Archive
http://www.businessplanarchive.org/

The Definition of Green Living
http://www.sustainablebabysteps.com/definition-of-green-living.html

Directory of venture capital firms
http://www.vfinance.com/

Discover Business
http://www.discoverbusiness.us/

Eco-Friendly Storage Tips
https://www.yourstoragefinder.com/eco-friendly-storage-tips

Eco Institution
http://www.ecoinstitution.com/

Eco Sherpa
http://www.ecosherpa.com/

Eco-Warrior
http://www.squidoo.com/Eco-warrior

Ella Baker Center
http://www.ellabakercenter.org/

Environmental-jobs.eu
http://www.environmental-jobs.eu

Environmental (Eco) Training
http://www.greencollar.org/



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FREE Nonprofit Business Plan Information
http://www.nonprofitexpert.com/business_plan.htm

Go green expo
http://www.gogreenexpo.com/

Going Green: A Guide to Eco-Friendly Home Modifications
http://www.homecity.com/going-green-a-guide-to-eco-friendly-home-modifications

Green Business
http://www.greenbusiness.net/

Green Business Bureau
http://www.gbb.org/

Green Careers Guide
http://www.greencareersguide.com/

Green Career Central Blog:
http://www.greencareercentralblog.com/

Green Collar Blog
http://www.greencollarblog.org/

Green Collar Education
http://www.greencollaredu.net/

Green Collar Jobs
http://www.greencollarjobs.com/

Green Collar Jobs
http://www.urbanhabitat.org/node/528

Green Collar Jobs Board
http://www.sustainlane.com/green-jobs

Green Collar Vets
http://www.greencollarvets.org/



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Green Collar Zone
http://www.greencollarzone.com/

The Green Economics Institute
http://www.greeneconomics.org.

Green Eco Services
http://www.greenecoservices.com/

Green Entrepreneurs
http://www.beenest.biz/

Green Entrepreneur Ideas | eHow.com
http://www.ehow.com/list_6613252_green-entrepreneur-ideas.html

Green entrepreneurship (GE)
http://www.thefreelibrary.com / Green+entrepreneurship+(...

Green Finance
http://www.thegreeno.com/green-finance.html

Green For All
http://www.greenforall.org/

Green Home Plans—for Free
http://www.emagazine.com/view/?4819

Green Jobs
http://www.greenfeathers.in

Green Jobs Database
http://www.greenjobsdatabase.com/

Green Jobs Initiative
http://www.unep.org/labour_environment/features/greenjobs.asp

Green Job opportunities
http://www.greenjobs.pro



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Green Jobs opportunities brazil
http://www.greenjobs.com.br

Green Jobs Ready
http://www.greenjobsready.com

Green Living Guide
http://www.greenlivingguide.org /

Green Lobbyist
http://www.greencareersguide.com/Green-Lobbyist.html

Green Technology
http://www.deepgreenrobot.org/

Green web hosting:
http://www.greenhostit.com/

How Do We Define the Green Collar Economy?
http://www.renewableenergyworld.com / rea / news / podcast / 2010 / 04 / how-do-we-define-the-gre.

How to Make a Business Plan for Green Home Building | eHow.com
http://www.ehow.com/how_5032831_make-plan-green-home-building.html

Low Impact Living, Green House Plans from FreeGreen
http://www.lowimpactliving.com/blog/2008/07/02/free-green-home-plans/

Mind Body Green
http://www.mindbodygreen.com /

My Own Business, Inc.
http://www.myownbusiness.org/

The Secrets to Getting Your Green Business Funded
http://www.greenbiz.com / blog / 2009 / 10 / 01 / secrets-getting-your-gre...

smSmallBiz.com
http://www.smsmallbiz.com /

Sustainability Toolkit: Environmental Models
http://www.asla.org/ContentDetail.aspx?id=26060

Sustain Lane
http://www.sustainlane.com/

The Ultimate Guide to Green Parenting
http://www.parents.com/parenting/better-parenting/green/the-ultimate-guide-to-green-parenting/

The Ultimate Guide to Shopping Green for Your Pet
https://www.retailmenot.com/blog/shopping-green-for-your-pet.html

United Nations Environment Program
http://www.unep.org/labour_environment/features/greenjobs-initiative.asp



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